Childcare centre for work efficiency of employed parents: perception analysis for business prospects

نویسندگان

چکیده

Purpose This study aims to explore whether the working parents' perception about necessity of childcare centres for their work efficiency is associated with anxieties and concerns related dual responsibilities, i.e. providing proper parental maintaining efficiency. Design/methodology/approach A sample 100 employed parents, from Jashore region Bangladesh, was surveyed, descriptive inferential statistics were used analyze data. Findings It revealed that there a strong association between perceived negative impact on job performance, childcare, child development, need centre. Research limitations/implications The limitation this it confined University Science Technology. results may differ those conducted outside area methodology here. Practical implications has significant practical employers, service providers policy makers, especially in Bangladesh. employers will be able understand demand services among parents respective organizations. draw attention knowledge intensive industries grants commission issue conflict childcare-related responsibilities parents. also make conscious dilemma undergone by motivating them take actions minimizing such conflicts ensure better performance Social Based study, other makers ascertain potential size market determine requirement investment human resources development. As compete limited time either or suffers. causes concerns, remorse, which again hampers further. Therefore, motivate university authority around world, specifically provide facilities its faculties, students employees. Originality/value contributes literature growing centre-based an emerging economy context. provides evidence high on- off-site enhance

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ژورنال

عنوان ژورنال: South Asian journal of marketing

سال: 2022

ISSN: ['2738-2486', '2719-2377']

DOI: https://doi.org/10.1108/sajm-04-2022-0028